Swiftpage Drip Marketing
Why Drip Marketing?
The phrase "drip marketing" comes from the common phrase used in agriculture and gardening called "drip irrigation." This is the process of watering plants or crops using small amounts of water over long periods of time.
It arose from the "Law of 29" in which many marketers believe that an average "prospect" will not turn into a client until they've viewed your marketing message at least 29 times. While there may be disagreement with the number of such "touches" that are needed, there is general agreement that the multi-touch approach is essential. The key for the small business has been one of execution.
A drip marketing campaign must:
- deliver the right messages at the right time to the right people
- create a favorable impression of your firm
- produce measurable results
